http://chuck-ross.com/blog1 Writing that builds relationships Mon, 17 May 2010 18:12:31 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://chuck-ross.com/blog1/2009/05/21/arc-worldwide/ http://chuck-ross.com/blog1/2009/05/21/arc-worldwide/#comments Thu, 21 May 2009 13:47:33 +0000 Administrator http://chuck-ross.com/blog1/?p=219 I’ve worked with this leading interactive agency (a subsidiary of Leo Burnett) on a number of projects for such companies as Whirlpool, Cadillac, Phillip Morris, Sears and Ralston Purina. These assignments have included creating comprehensive current-site content inventories, identifying voice/tone/nomenclature inconsistencies, developing calendars for online editorial updates, and editing and rewriting existing content to improve search-engine rankings.

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