I’ve been writing professionally for more than 20 years, and my writing experience covers a range of assignments - from magazine and newspaper feature articles, to marketing copy for websites and print brochures. In all cases, though, I bring an appreciation for thorough research and a respect for your intended audience. You can browse these articles and other samples by category, or search the archives by keyword.
Writing
LEEDing By the Hand
This article for Electrical Contractor magazine’s October 2007 issue looks at growing interest in the Leadership in Energy and Environmental Design (LEED) standards developed by the U.S. Green Building Council, and the impact these standards are having on the work of commercial electrical contractors.
LEEDing By the Hand
Party On: The Shameless Host’s Guide To Entertaining
Too shy for shortcuts? They’re not: Sheila Lukins, of “Silver Palate Cookbook” fame, outsources her baked goods and side dishes. Event planner Preston Bailey, king of dramatic staging, sticks with one color and keeps decorations focused. (pdf)
The Shameless Host’s Guide To Entertaining
Verinon
I wrote all the copy for this total-redesign project, intended to shape a new marketing image to match Verinon’s evolving business model. The company has grown from an offshore outsourcing resource to a full-service consulting operation and needed a website that reflected these expanded capabilities.
www.verinon.com
Arc Worldwide
I’ve worked with this leading interactive agency (a subsidiary of Leo Burnett) on a number of projects for such companies as Whirlpool, Cadillac, Phillip Morris, Sears and Ralston Purina. These assignments have included creating comprehensive current-site content inventories, identifying voice/tone/nomenclature inconsistencies, developing calendars for online editorial updates, and editing and rewriting existing content to improve […]
Chicagoland Chamber of Commerce - Innovate Now!
Editing, writing and rewriting all were components of a long-term project working with the Chicagoland Chamber of Commerce on the organization’s Innovate Now! initiative. I provided voice-and-tone guidance for the Innovate Now! website, and edited (with major rewriting) more than 50 business case studies now included on that site. The site is going live mid-November […]
Out in the Boondocks
Generating electricity using wind, solar and geothermal technologies produces none of the greenhouse gases fossil fuel-based plants create. but even clean electricity requires transmission lines, and the remote locations of many renewable resources is forcing some tough conversations regarding potential tradeoffs involved in bringing renewable energy to market.
Published in Electrical Contractor magazine, November 2007.
Out in […]
A Penchant for Pendants
You might not be used to thinking of a lighting fixture as artwork, but today’s pendant style offerings may make you change your mind. Hanging like solitary jewels – with shades made of everything from handblown glass to natural stone – pendants can add a glowing, visual punch to any room’s design. They also create […]
Sustainable Design and Natural Stone
Stone-tile flooring offers both beauty and durability, but today’s sustainability-conscious home buyers also are seeking assurance their design decisions don’t have a negative impact on the environment or their health. Determining any building material’s “green” credibility can be a complicated affair; stone tile offers a number of environmental advantages for builders willing to spend some […]
Media Servers Hit the Mainstream
On the first day, electronics manufacturers created the VCR. The VCR begat the digital video recorder. The digital video recorder begat the TiVo. Now, the TiVo has given birth to the home media server. When are these guys ever going to rest? For builders, home media servers offer both challenges and opportunities that simply did […]
Kitchen Essentials
We’d all like our kitchens to look like the photos in our favorite catalogs, with design schemes that change with the seasons and drawers stocked with elite gourmet tools. But who has room to store all that stuff, and how often will you really use that specially designed pineapple slicer, anyway? We’ve called on three […]