Your words are your brand - whether they appear online or in print. In addition to basic company information, those words need to communicate the kind of relationship potential customers can expect when they choose to work with you instead of your competition. I can help you build those relationships through the full range of communication options, from brochures and newsletters to websites and email blasts.
Copywriting
Verinon
I wrote all the copy for this total-redesign project, intended to shape a new marketing image to match Verinon’s evolving business model. The company has grown from an offshore outsourcing resource to a full-service consulting operation and needed a website that reflected these expanded capabilities.
www.verinon.com
Arc Worldwide
I’ve worked with this leading interactive agency (a subsidiary of Leo Burnett) on a number of projects for such companies as Whirlpool, Cadillac, Phillip Morris, Sears and Ralston Purina. These assignments have included creating comprehensive current-site content inventories, identifying voice/tone/nomenclature inconsistencies, developing calendars for online editorial updates, and editing and rewriting existing content to improve […]
Chicagoland Chamber of Commerce - Innovate Now!
Editing, writing and rewriting all were components of a long-term project working with the Chicagoland Chamber of Commerce on the organization’s Innovate Now! initiative. I provided voice-and-tone guidance for the Innovate Now! website, and edited (with major rewriting) more than 50 business case studies now included on that site. The site is going live mid-November […]
Data Centers - Meeting Today’s Demand
Computer servers have become smaller and more powerful, but that doesn’t mean businesses are devoting fewer square feet to them. In fact, data center construction is one of the biggest bright spots in today’s commercial construction market. While today’s machines are far more effi cient than earlier models, the dramatic increase in their numbers is […]
Alternative Energy - For Your Building?
Alternative, renewable energy is still a small contributor to overall U.S. energy supplies, but that contribution is expected to increase at a stunning rate over the next 20 years. Across the country, states are initiating “renewable portfolio standards” (RPSs), which require utilities to purchase from renewable sources a specified percentage of the electricity they sell […]
T2 Consulting
I developed the copy - along with the new company tagline, “Better Dental Technology - By Design” - for a small consulting firm that specializes in technology planning and specifying for dental offices. The dentists this firm targets are seeing rapid technology advances, and they may have been burned by piecemeal attempts to bring their […]
Acting Professionally
No, this isn’t a site to teach hopeful young business majors the dangers of revealing MySpace photos - it’s a site created to showcase the talents of acting teacher and coach Terry Ross. The site is directed to both potential adult students and to the parents of younger actors seeking training for their kids - […]
Friskies.com
When Ralston Purina decided its Friskies.com web presence wasn’t, well, frisky enough, they called in Semaphore Partners - now Arc Worldwide, a member of Leo Burnett’s interactive practice - to help. As an independent copywriting contractor on the project, I used Friskies’ extensive marketing demographic and branding guidelines to create content for targeted cat lovers. […]