Web Content Strategy
In addition to writing and editing services, I also can help your company or nonprofit develop a larger plan for its web content. Today’s business world is a dynamic environment, and your website needs to reflect your organization’s ongoing growth and evolution. This means developing a strategy that addresses such questions as:
* Who is our audience - and what do they want to learn about us?
* What’s the appropriate voice and tone for reaching this target market?
* What kind of content can we incorporate to keep these site visitors coming back?
* How frequently should we update this content - and who will be in charge for keeping it current?
I’ve been helping large corporate clients answer these questions and develop needed plans since 2000. Contact me today to learn how I can bring this expertise to your next website design - or redesign - project.
As a senior content strategist on staff at Sapient, I led the content effort for a major Allstate Insurance initiative. Sapient specializes in designing web-based technology solutions with an emphasis on user-centered design. For me, this meant developing voice, tone and content standards for an audience of insurance agents, and ensuring consistency throughout a 300-plus-page […]
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I wrote all the copy for this total-redesign project, intended to shape a new marketing image to match Verinon’s evolving business model. The company has grown from an offshore outsourcing resource to a full-service consulting operation and needed a website that reflected these expanded capabilities.
www.verinon.com
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I’ve worked with this leading interactive agency (a subsidiary of Leo Burnett) on a number of projects for such companies as Whirlpool, Cadillac, Phillip Morris, Sears and Ralston Purina. These assignments have included creating comprehensive current-site content inventories, identifying voice/tone/nomenclature inconsistencies, developing calendars for online editorial updates, and editing and rewriting existing content to improve […]
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