Chuck Ross

As a senior content strategist on staff at Sapient, I led the content effort for a major Allstate Insurance initiative. Sapient specializes in designing web-based technology solutions with an emphasis on user-centered design. For me, this meant developing voice, tone and content standards for an audience of insurance agents, and ensuring consistency throughout a 300-plus-page site. Since then, I’ve worked on several additional projects for Sapient as a contract content strategist, which also can involve competitive site analysis and creating content updating and approval plans.