Chuck Ross

Writing that builds relationships

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High Style for the Lower Level

May 1st, 2007 · No Comments

It’s a word that conjures up images of Ping-Pong tables, dart boards, bad lighting and leftover furniture. Though these ingredients may add up to some happy teenage memories, they certainly don’t match the upscale tastes of today’s custom-home clientele. Added space for entertaining, housing guests and, yes, teenage hideaways are all goals for high-end buyers, but these discriminating customers are insisting on features and finishes equal to the quality of that found elsewhere in their homes.

Originally published in Residential Design Build magazine, May 2007 (pdf).

Lower Level Design

Tags: Writing · Feature Writing