I developed the copy - along with the new company tagline, “Better Dental Technology - By Design” - for a small consulting firm that specializes in technology planning and specifying for dental offices. The dentists this firm targets are seeing rapid technology advances, and they may have been burned by piecemeal attempts to bring their offices up to current standards. The brochure emphasizes the benefits of a comprehensive design, and the importance of hiring independent consultants who don’t represent a specific manufacturer’s point of view.
