When Ralston Purina decided its Friskies.com web presence wasn’t, well, frisky enough, they called in Semaphore Partners - now Arc Worldwide, a member of Leo Burnett’s interactive practice - to help. As an independent copywriting contractor on the project, I used Friskies’ extensive marketing demographic and branding guidelines to create content for targeted cat lovers. While the site has evolved since its 2004 launch, much of the original content remains. Visit the “Living” and “Understanding” sections for examples of my “Frisky-er” side.
Friskies.com
July 8th, 2004 · No Comments
Tags: Copywriting